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¿Qué aprenderé?

In the Bachelor of Marketing, you'll build an extensive toolbox of skills to succeed as a professional marketer. Learn everything from social media, advertising, digital marketing and campaign planning to consumer behaviour, market research, branding, marketing strategy and data analysis.

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. It’s much more than just advertising or selling. Rather, it’s about connecting an organisation to its stakeholders through understanding and servicing their needs.

With a Bachelor of Marketing you’ll learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand.

The Coca Cola logo is recognised by 94 per cent of the world’s population. So how did one of the planet’s most iconic brands earn a prime spot in fridges around the world? And how has it managed to stay current for so long?

In this course, you'll learn a combination of technical, practical and analytical skills – from understanding buying behaviour to building social campaigns.

This degree will give you a combination of technical, practical and analytical skills, from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer.

You’ll also be exposed to the latest thinking and highest quality research in areas such as branding and communications, business-to-business marketing, consumer behaviour, retailing, services, market modelling, marketing strategy and social marketing.

This specialist degree will qualify you as a professional marketer and provide the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career.

¿En cuál departamento estoy?

Monash Business School

CRICOS

084685D

Opciones de estudio

a tiempo completo (3 )

Costos de estudio
A$47.300,00 (US$ 32.270) por año
Fecha de inicio

27 Febrero 2023, 24 Julio 2023

Lugar

Caulfield campus

900 Dandenong Road,

CAULFIELD EAST,

Victoria,

3145, MELBOURNE, Australia

Requerimiento de entrada

Para estudiantes de Estados Unidos

Satisfactory completion of Year 12 or International Baccalaureate in Australia. IELTS (Academic): 6.5 Overall score, with minimum band scores: Listening 6.0, Reading 6.0, Writing 6.0 and Speaking 6.0; Pearson Test of English (Academic): 58 Overall score, No PTE communicative skills score below 50; TOEFL Internet-based test: 79 Overall score, with minimum scores: Reading 13, Listening 12, Speaking 18 and Writing 21; Paper-based TOEFL 550 Test of written English: 4.5; Cambridge English: Advanced (CAE) 176 No skill score below 169; Cambridge English: Proficiency (CPE) 176 No skill score below 169

Para estudiantes internacionales

At the time of enrolment in a course at Monash University, you must be at least 17 years of age.

All Monash undergraduate courses require you to have successfully completed a minimum of an Australian Year 12 qualification (or equivalent) and achieve the required academic entry score.

Level A

IELTS (Academic): 6.5 Overall score, with minimum band scores: Listening 6.0, Reading 6.0, Writing 6.0 and Speaking 6.0

Pearson Test of English (Academic): 58 Overall score, No PTE communicative skills score below 50

TOEFL Internet-based test: 79 Overall score, with minimum scores: Reading 13, Listening 12, Speaking 18 and Writing 21

Paper-based TOEFL 550 Test of written English: 4.5

Cambridge English: Advanced (CAE) 176 No skill score below 169
Cambridge English: Proficiency (CPE) 176 No skill score below 169

Puede haber diferentes requisitos de IELTS en función del curso elegido.

Opciones de Pathways

Ofrecidos por esta universidad

Monash University ofrece los siguientes cursos de Pathways para esta área de estudio

Ofrecidos por otras alianzas

Esta universidad acepta cursos de Pathways de
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