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¿Qué aprenderé?

ECU’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.

Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.

You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.

Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.

Course Learning Outcomes

  • Access, analyze and critically evaluate relevant information to solve challenging business problems systematically.
  • Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
  • Collaborate effectively in team settings to produce measurable outcomes.
  • Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
  • Generate creative ideas for business innovations that respond to opportunities and constant change.
  • Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
  • Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.

Employment opportunities

This combination of three disciplines in one course equips graduates with a competitive career advantage across a wide range of industries. Additionally, students have the ability to focus on areas of interest through the selection of four elective units. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.

Possible future job titles

Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher, Public Relations Manager.

¿En cuál departamento estoy?

School of Business and Law

CRICOS

077130J

Opciones de estudio

a tiempo completo (3 )

Costos de estudio
A$32.300,00 (US$ 22.037) por año
Estimated 1st year indicative fee AUD $32,300; Overseas students who can adequately demonstrate they are unable to undertake international travel to Perth due to COVID-19 related border closures. The scholarship offers up to 30% reduction in tuition fees each semester until travel to Perth.

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

18 Julio 2022, 1 Febrero 2023, 17 Julio 2023

Lugar

Edith Cowan University (ECU)

Joondalup Campus,

270 Joondalup Drive,

JOONDALUP,

Western Australia,

6027, PERTH, Australia

En línea/Distancia (3 )

Costos de estudio
A$32.300,00 (US$ 22.037) por año
Estimated 1st year indicative fee AUD $32,300; Overseas students who can adequately demonstrate they are unable to undertake international travel to Perth due to COVID-19 related border closures. The scholarship offers up to 30% reduction in tuition fees each semester until travel to Perth.

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

18 Julio 2022, 1 Febrero 2023, 17 Julio 2023

Requerimiento de entrada

Para estudiantes de Estados Unidos

High School Diploma plus SAT Standard Entry - Before March 2016: A minimum total score of 1500 (out of 2400); with a minimum score of 460 in Maths, Critical Reading and Writing sections. From March 2016: A minimum total score of 1090 (out of 1600); with a minimum score of 510 in Evidence-Based Reading and Writing; and a minimum score of 500 in Math; Higher Entry - Before March 2016: A minimum total score of 1875 (out of 2400); with a minimum score of 460 in Maths, Critical Reading and Writing sections. From March 2016: A minimum total score of 1330 (out of 1600); with a minimum score of 510 in Evidence-Based Reading and Writing; and a minimum score of 500 in Math. Minimum requirements for secondary school results can change, depending on the country where you completed secondary study. English Language Requirements accepted: Academic IELTS: An overall band score of 6.0, with no individual band less than 6.0; TOEFL: Minimum score of 550, including Test of Written English of 5 or better; TOEFL iBT: Minimum score of 70, with no individual score less than 17; PTE Academic: PTE Academic 52, with no scores less than 50 for courses with a current requirement; University of Cambridge [Cambridge English: Advanced]: Pre-2015: A score between 52 - 57 with no less than 'Borderline' in any element of the test. Post-2015: An overall score of 169, with no individual band less than 169; or a minimum TOEFL score of 550 including TWE of 5.

Para estudiantes internacionales

All applicants must meet the academic admission requirements for this course.

  • AQF Cert IV;
  • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
  • Special Tertiary Admissions Test;
  • University Preparation Course;
  • Indigenous University Orientation Course;
  • Aboriginal University Readiness Assessment; or
  • Experience Based Entry Scheme.

Minimum requirements for secondary school results can change, depending on the country where you completed secondary study.

English competency requirements

  • IELTS Academic - Overall band minimum score of 6.0 (no individual band less than 6.0).
  • Pearson English Test (PTE) Academic - 52, with no scores less than 50. (Results are valid for two years only.)
  • TOEFL iBT - Minimum score of 70, with no individual score less than 17.
  • TOEFL paper-based test (PBT) - Minimum score of 550, including Test of Written English of 5 or better.

Puede haber diferentes requisitos de IELTS en función del curso elegido.

Opciones de Pathways

Ofrecidos por otras alianzas

Esta universidad acepta cursos de Pathways de
  • TAFE International Western Australia
  • Phoenix Academy
AÑADIR A MIS FAVORITOS

Acerca de Edith Cowan University (ECU)

Edith Cowan University figura en el 2.5% superior de las mejores universidades en el Times Higher Education World University Rankings 2021.

  • Entre las 100 top universidades jóvenes del mundo (THE 2021)
  • Variedad de programas pertinentes para la industria
  • Perfil de investigación de talla mundial
  • Cuenta con sólidas alianzas con la industria

Ponte en contacto