Learn about the music industry and gain some valuable knowledge about business. When you graduate, you’ll have the core skills, behaviours and values that the industry is looking for. You’ll also have what you need to be your own boss – to start a business or become an entrepreneur.

At AIM, we understand that every student has different goals and areas of interest. That’s why our Entertainment Management undergraduate course puts you in control.

You’ll master all the management essentials,?from marketing and artist management through to economics and entertainment law.

You’ll study through a combination of specialised lectures, tutorials and classes, actively engaging with students from other areas of AIM. You’ll develop your expertise and follow your interests through a vast array of elective choices. We can guarantee that what you’ll be learning will be as relevant and as up to date as possible.

COURSE OVERVIEW

When you join us for this course, you’ll undertake

9 Units of study specifically focused on Arts and Entertainment Management. Units include Digital Marketing, Promotions and Publicity, Marketing Research, Strategic Development and Negotiation.
9 units of study focusing on general business management. Units such as Music Publishing, Consumer Behaviour, International Business, Financial Management, Venue Management, Governance and Business Planning.
9 Associated Units to broaden your knowledge and let you hone in on your area of specialisation. Units such as Creativity, Entertainment Law, Project and Event Management, Managerial Culture, Media Law and a choice of Electives.

The final year of your degree includes two industry internships. These will put you in the spotlight of a potential employer, helping you to:

Develop and expand your industry network
Put your professional skills into practice
Gain unique insights into real managerial and organisational issues
Grow confidence in different industry work environments
Graduate with minimum 144 hours of industry experience under your belt
Establish a CV with industry references
Get your foot in the door for paid employment that matches your passion

CAREER OPPORTUNITIES

The modern music industry is comprised of many different activities and roles. At the conclusion of your course, you’ll understand the differences between these roles, you’ll be able to communicate effectively with industry professionals and demonstrate initiative in a variety of contexts. You’ll be equipped with the knowledge and skills to explore a range of career options including:

A&R Manager
Artist Manager
Booking Agent
Commercial Sponsorships
Concert, Tour & Festival Promoter
Entertainment Publicist
Event Manager
Marketing Manager
Sales Manager
Music Publisher
Recording Artist
Venue Manager