The Bachelor of Business prepares students for a variety of possible career paths by offering a broad range of advanced study options. These options include Entrepreneurship and Innovation, International Business, Management, Marketing, Marketing Communication and Tourism Management. All students complete a major from one of these options, but may also choose to add a second major, a minor, or create a tailored set of subjects from across the university to complete their degree. Students are encouraged to complete an internship, study abroad opportunities or a study tour to further augment this highly experiential program.
Tourism is a critical industry in the global economy, both in terms of economic contribution and employment opportunities. As well as being critical in the global economy, the United Nations World Tourism Organisation (UNWTO) also notes the role of tourism in fostering inclusive development and environmental sustainability.
Private sector tourism organisations operating in the tourism space include hotel groups, cruise operators, airlines, major venues, and event management companies. Public sector organisations include regional tourism organisations and national, state and local governments. These organisations employ specialists with skills in marketing, service management, project and event management, accounting, finance, human resources, logistics, and data analytics.
