Pathway + Grado

Bachelor of Business (Marketing) (MGB106.1)

Australia

2

¿Qué aprenderé?

This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. Youll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.Youll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. Youll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and youll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.

¿En cuál departamento estoy?

Faculty of Business, Government and Law

CRICOS

095931D

Opciones de estudio

a tiempo completo (3 )

Costos de estudio
A$35.800,00 (US$ 23.593) por año

*El precio que se muestra es una referencia, por favor verificar con la institución

Fecha de inicio

Julio 2025

Lugar

University of Canberra

11 Kirinari Street,

BRUCE,

Australian Capital Territory,

2617, CANBERRA, Australia

Requerimiento de entrada

Para estudiantes internacionales

For international students studying an Australian Year 12 qualification, your selection rank is your ATAR plus any adjustment factors you may be eligible for.

If youre an international student who has not completed an Australian Year 12, we also recognise a range of other international qualifications for direct entry. These include the NCEA Level 3, the International Baccalaureate (IB) and GCE A Levels, plus other country-specific qualifications.

English language requirements

Academic IELTS of 6.0 or equivalent, with no band score below 6.0; TOEFL iBT: Overall score of 60 with: R: 13; L: 12; S: 18; W: 21; Pearson Test of Academic English: 50 with no skill score below 50; Cambridge English Scale: 169 with no sub-score below 169: Occupational English Test: No grade lower than 'C' in any of the sub-tests.

Puede haber diferentes requisitos de IELTS en función del curso elegido.

Opciones de Pathways

Ofrecidos por esta universidad

University of Canberra ofrece los siguientes cursos de Pathways para esta área de estudio

Ofrecidos por otras alianzas

Esta universidad acepta cursos de Pathways de
  • Australian Pacific College
  • University of Canberra College
AÑADIR A MIS FAVORITOS

Acerca de University of Canberra

La University of Canberra tiene las tasas de empleo de graduados más altas de Australia, combinada con salarios iniciales superiores a la media.

  • Entre las 5 mejores universidades jóvenes de Australia
  • Entre las 10 mejores universidades de Australia
  • Aprendizaje integrado a la labor de cada titulación
  • Excelentes becas para estudiantes internacionales

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