An event management degree delivers key information on marketing and public relations, event policy, business strategy, logistics and risk, consumer behaviour, applied finance and business law. Covering everything required for the planning and running of events at different scales, the Bachelor of Business (Event Management) also provides opportunities for industry specialisation in hospitality, tourism, marketing, public relations and advertising.

This course will help you learn how to bring events to life. You’ll learn how to come up with creative themes and formats, and manage clients to ensure their expectation for an event is met. In the Bachelor of Business (Event Management), you’ll gain a thorough understanding of the legal, marketing, financial and strategic concepts in event management. You will also gain practical industry skills in project, strategic and event management and have the option to specialise in hospitality, tourism, marketing, public relations and advertising.

Career opportunities

With a Bachelor of Business (Event Management) you will have the know-how to run large-scale events professionally and successfully, from the planning phase to completion. This will open up opportunities in bigger organisations as well as the chance to run your own business for a range of clients.

Career paths

Event Manager
Event Coordinator
Event Project Manager
Promotions Manager
Event Executive

Learning outcomes

Create smooth-running large-scale events, leaving guests satisfied
Launch eye-catching and exciting marketing strategies based around functions
Develop experience in handling logistical issues and problem-solving on the fly
Master the managerial and delegation skills that make running great events possible